Our simple, effective process for uncovering the real reasons behind your wins and losses.

- We help you choose the right interview questions based on your specific goals and needs
- We create a customized interview script that covers all the important topics
- We set up a dedicated Slack channel for your team to easily access and discuss results
- No complex integrations or lengthy set-up processes—we can be up and running quickly
- The entire setup process is complimentary—there are no fees to work with a dedicated WinRX research consultant

We help you choose your interview questions and set up your program with minimal effort.

We schedule and conduct 15-minute interviews with your buyers to gather valuable feedback.

- You make initial contact with the buyer via email to ask for feedback
- We take over from there, handling follow-up emails, scheduling and incentives
- Our expert interviewers conduct concise 15-minute Zoom interviews to maximize participation
- We cover key topics including pain points, decision drivers, features, competitive analysis, sales experience and pricing
- All interviews are recorded and transcribed for thorough analysis

We deliver comprehensive reports with actionable recommendations to improve your win rates.

- Our team combines AI analysis with human expertise to transform interview data into actionable insights
- You receive a comprehensive report for each interview with key quotes and specific recommendations
- For every 10 reports, you can opt for a consolidated report that identifies trends across multiple interviews
- After 20+ interviews, you can access a custom AI agent trained on all your interview data that provides an intelligent voice-of-the-customer system
- All insights are shared via your dedicated Slack channel for easy access and team collaboration

Start gathering actionable insights form your buyers today and transform your win rates